Learn exactly how designers utilize visual contrast to add direction and depth to their designs, giving the user's eyes an easier path to follow to digest the information on the page and ultimately: convert.
Use size to take up more view space with more important elements to draw the users eyes
Subject vs. Background
Use color, contrast, and brightness to make your subject stand out from the background, increasing clarity
Using layering and dimensionality to add depth and importance to elements in your design (box shadows)
Contrast of Typography
Using color contrast and size contrast in your typography to clarify informational hierarchy of text & headlines